Thank you for your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.
Service provider according to § 13 Telemediengesetz (TMG) and responsible body according to § 3 para. 7 BDSG/ Art. 4 No. 7 DS-GVO:
Edition Max Büchner GmbH
30161 Hanover, Germany
1. Access data and hosting
You can visit our websites without providing any personal information. Each time you call up a website, the webserver only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call, the amount of data transferred and the requesting provider (access data) and documents the call.
This access data is evaluated exclusively to ensure the trouble-free operation of the site and improve our offer. In accordance with Art. 6 (1) lit. f GDPR, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All-access data is deleted no later than seven days after the end of your visit to the site.
Hosting services provided by a third-party provider
As part of a processing operation on our behalf, a third-party provider provides hosting and website display services on our behalf. This serves to protect our legitimate interests in the correct presentation of our offer, which are outweighed by a balance of interests. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.
This service provider is located within a country of the European Union or the European Economic Area.
2. Data collection and use for contract processing, contacting and opening a customer account
We collect personal data if you voluntarily provide it to us in the context of your order, when contacting us (e.g. via contact form or email) or when registering for a customer account. Mandatory fields are marked as such because in these cases we absolutely need the data to process the contract, or to process your contact or open a customer account, and you cannot complete the order and/or open an account or send the contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide to process the contract and your enquiries in accordance with Art. 6 (1) 1 lit. b GDPR. Upon completion of the contract or deletion of your customer account, any further processing of your data will be restricted, and your data will be deleted upon expiry of the retention period applicable under relevant regulations unless you expressly consent to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by law, of which we inform you in this notice. Your customer account can be deleted at any time. For this purpose, you can either send a message to the contact option specified below or use the relevant function available in the customer account.
3. Transfer of data
We disclose your data to the shipping company in the scope required for the delivery of the ordered goods according to Art. 6 (1) 1 lit. b GDPR. Depending on the payment service provider you have selected during the ordering process, we disclose the payment details collected for order processing purposes to the bank commissioned to handle the payment and, as the case may be, to the payment service provider commissioned by us or to the selected payment service. Some of those data are collected by the selected payment service providers themselves if you open an account with them. In such a case, during the ordering process, you must register with your payment service provider using your access data. In this respect, the privacy notice of the relevant payment service provider applies.
Occasionally, we disclose individual data (name and address) according to Art. 6 (1) 1 lit. a GDPR, recital 47, to carefully selected companies whose products may be of interest to you. If you do not wish to receive further advertising from these companies, you can object to this at any time.
4. Email newsletters and postal advertising
Email advertising if you subscribe to the newsletter
If you subscribe to our newsletter, we will regularly send you our email newsletter based on your consent according to Art. 6 (1) 1 lit a GDPR, using the data required or disclosed by you separately for this purpose.
You may unsubscribe from the newsletter service at any time. For this purpose, you can either send a message to the contact option specified below or use the opt-out link in the newsletter. Upon unsubscription, we will delete your email address unless you have expressly consented to the further use of your data or we reserve the right to further use your personal data in the scope and manner permitted by the law, of which we inform you in this notice.
Email advertising without subscribing to the newsletter and your right to opt-out
If we receive your email address in connection with the sale of a product or service and you have not opted out, we reserve the right, in accordance with Section 7 (3) of the German Act Against Unfair Competition (UWG), to regularly send you email offers for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which outweigh our interests in the context of a balancing of interests.
You can opt-out of this use of your email address at any time by sending a message to the contact option specified below or by using the opt-out link in the advertising email, without incurring any costs beyond the cost of transfer calculated at the base rates.
The newsletter is sent to you by our service provider who processes data on our behalf and to whom we disclose your email address.
This service provider is located within a country of the European Union or the European Economic Area.
Postal advertising and your right to opt-out
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by post. This serves to protect our legitimate interests in addressing our customers in an advertising manner in accordance with Art. 6 (1) 1 lit. f GDPR, which outweigh our interests.
The advertising mailings are provided as part of processing on our behalf by a service provider to whom we pass on your data for this purpose.
You can opt-out of the storage and use of your data for these purposes at any time by sending a message to the contact option described below.
5. Data processing for payment transactions
If we make advance payments, e.g. when purchasing on account, it is necessary to obtain identity and credit information from specialised service companies (credit agencies) in order to conclude the contract in accordance with Art. 22 (2) lit. a GDPR. For this purpose, we transmit your personal data required for a credit assessment to the following companies:
arvato infoscore GmbH
76532 Baden-Baden, Germany
WID Wirtschafts-Informations-Dienst GmbH
04107 Leipzig, Germany
CRIF Bürgel GmbH
80807 Munich, Germany
Appropriate measures to safeguard your rights, freedoms and legitimate interests will be taken into account. You have the opportunity to express your point of view and to challenge the decision by contacting the contact point described below. After the contract has been fully executed, your data processed for this purpose will be deleted, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are legally permitted and about which we inform you in this declaration.
6. Integration of the Trusted Shops Trustbadge
The Trusted Shops Trustbadge is integrated on this website in order to display our Trusted Shops seal of approval and any ratings collected, as well as to offer Trusted Shops products to buyers after they have placed an order.
This serves to protect our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) 1 lit. f GDPR, which prevail in the context of a balancing of interests. The trust badge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.
When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. This access data is not evaluated and automatically deleted no later than seven days after the end of your visit to the site.
Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. The contractual agreement between you and Trusted Shops applies.
7. Cookies and web analysis
In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimised presentation of our offer, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 (1) 1 lit. f GDPR. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (persistent cookies). You can see the duration of storage in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for each browser under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html
If you do not accept cookies, the functionality of our website may be limited.
Use of Google (Universal) Analytics for web analysis
This website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.de). This serves to protect our legitimate interests in an optimised presentation of our offer, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 (1) 1 lit. f GDPR. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. As the IP anonymization is activated on this website, however, your IP address will become within Google previously abbreviated and thus anonymised by the European Union or other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.
Google LLC is headquartered in the USA and is certified to the EU-US Privacy Shield. You can see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.
You can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plug-in, you can click this link to prevent Google Analytics from collecting data on this website in the future. This will place an opt-out cookie on your terminal device. If you delete your cookies, you must click the link again.
You can view and edit your current cookie setting here.
8. Online marketing
Google AdWords Remarketing
We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you have visited. This serves to protect our legitimate interests in optimal marketing of our website, which outweigh our interests in the context of a balancing of interests in accordance with Art. 6 (1) 1 lit. f GDPR. After the end of the purpose and the end of the use of Google AdWords Remarketing by us, the data collected in this context will be deleted.
Any further data processing will only take place if you have activated the "personalised advertising" setting in your Google account. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups.
Google AdWords remarketing is offered by Google LLC (www.google.com). Google LLC is headquartered in the USA und and is certified to the EU-US-Privacy Shield. You can see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.
You can deactivate the remarketing cookie via this link. In addition, you can obtain information from the Digital Advertising Alliance about the setting of cookies and make settings in this regard.
9. Contact and your rights
As a data subject, you have the following rights:
- pursuant to Art. 15 GDPR the right to request information about your personal data processed by us to the extent specified therein;
- pursuant to Art. 16 GDPR, the right to request without undue delay the correction of inaccurate or completion of your personal data stored by us;
- in accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary
- for the exercise of the right to freedom of expression and information;
- for the fulfilment of a legal obligation;
- for reasons of public interest or
- for the assertion, exercise or defence of legal claims
or is necessary;
- in accordance with Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, insofar as
- the accuracy of the data is disputed by you;
- the processing is unlawful, but you object to its erasure;
- we no longer need the data, but you require it for the assertion, exercise or defence of legal claims; or
- you have objected to the processing in accordance with Art. 21 GDPR;
- pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
- pursuant to Art. 77, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.
If you have any questions about the collection, processing or use of your personal data, or would like access to, correction, blocking or deletion of data, please use the same method as for the revocation of consents granted:
Edition Max Büchner GmbH
30161 Hanover, Germany